Finding your perfect diamond means the exact right combination of value, quality characteristics and shape. Because our diamonds come from three distinct sources, we are able to match the right diamond and price to every engagement or celebration. Our 100% ethically sourced diamonds are from the following places:
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We travel to Antwerp annually to work directly with the diamonds cutters making the best of every size, shape and fancy color available to our clients while eliminating diamond importers to deliver better value. Our relationships (and reputation for being picky on behalf of our clients) go back nearly 30 years.
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hearts on fire
The World’s Most Perfectly Cut Diamond, a round Hearts on Fire diamonds is brilliant unlike any other diamond. Our clients that own or gift Hearts on Fire diamonds continue to love the performance, the compliments and thrill they get from having the best for many years and most purchase more Hearts on Fire jewelry. When our clients love their jewelry after 5, 10 or 20 years, we’ve done our job.
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As fair buyers of diamonds and jewelry from our community, people drive from all of Southern California to sell or trade in their diamonds with us. We see this part of our business as a service and can pay more than other buyers while offering our clients prices that cannot be matched by chain, online or local competitors. If we’re able to match your perfect diamond with one we’ve purchased from the community, you’ll have money left over.
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Our Standards are beautiful and ethically sourced
We are proud to be afiliated with the Responsible Jewellery Council (RJC) and Natural Diamond Council. The Responsible Jewellery Council (RJC) provides the world's leading standard for an ethical and sustainable jewelry and watch industry. They ensure the industry meets the highest standards in terms of business ethics, human and labor rights, health, safety, and environmental management. The RJC is also accelerating progress towards the United Nations 2030 Agenda and the 17 Sustainable Development Goals. Learn more about RJC Members, Certification, and Standards below.
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find your perfect diamond
Our diamond inventory is uniquely dynamic. Hearing from you allows us to use all of our resources to find your perfect diamond at the best price. We’re here to be helpful. Complete this form to schedule an appointment or set up a professional diamond consult via email or text. We will do our best get back to you within 24 hours.