About Sethi Couture

Learn About the brand

Sethi Couture is defined by the philosophy of elevating everyday life.
Simple yet significant pleasures bring a sense of fulfillment whether it is sipping a cup of afternoon tea or enjoying lunch with one’s wedding china.
Pratima and Prerna Sethi believe that jewelry embraces this same philosophy. A simple yet significant luxury in one’s wardrobe, jewelry is meant to be effortlessly worn and celebrated, not be tucked away in a box. Each Sethi Couture design is purposefully imagined with the intention of elevating everyday life while embodying an heirloom quality that can be cherished and passed down for generations to come.

Designed using the intrigue of natural color diamonds, alongside beautiful white rose, briolette, and old mine cuts, elegant jewels are created with lively hues and unexpected cuts that delight the eye and capture emotion.  Sethi Couture’s signature style depicts an old world charm yet contemporary glamour, evoking a rich history and timelessness.  Set upon the backdrop of 18kt gold, the captivating pieces transcend time, place, and occasion.

Today as a team, Prerna applies her approach to the creative direction of the Sethi Couture brand. Pratima synthesizes these ideas to translate them into the Sethi Couture signature styles.  Together this sister act continues to evolve Sethi Couture, creating designs and a lifestyle that elevates the everyday.